Want Investor Capital? Be Prepared to be Vulnerable and Show Your Passion

‘WHY’ YOU DO SOMETHING IS SOMETIMES MORE IMPORTANT THAN ‘WHAT’ YOU DO.

“Most company founders know that showing passion is important, but often they become focused on getting all the information they can into a pitch. It’s crucial for them not to forget to display how much they care about their company”

— DR. CHIA-JUNG TSAY

Want to Showcase Your Company’s Uniqueness? Then the Pitch May Need to Venture Beyond Product/Market Fit

As funding markets start to tighten up heading into the middle of 2022, raising capital — from both VCs and PEs — may get a little tougher. The competition for investment capital is always fierce. However, a pullback in the funding markets will make that task even more difficult.

For CEOs, the reality is that when raising capital, you actually must overcome two challenging hurdles.

The first hurdle is to convince investors that your company has the ability to execute on the plan you have created. Generally, this involves successfully articulating the mission and business strategy of the company. I call this the WHAT and the HOW of the pitch. WHAT you do and HOW you do it. Most companies that I have met over the years are…