Capturing Investor Attention Formula: SCIENCE + ART = CAPITAL

Takeaway — it is NOT enough just to be interesting or to have a great product or company. Particularly when your company has hit ‘growth-mode’. You must CAPTURE investor attention with an executable company, and a compelling narrative.

Good ideas get a first meeting. Good ideas paired to a good business get funding. Good ideas paired to a good business with a clear and articulate message get multiple capital offers.

Generally speaking, investors will NOT beat a path to your door. The truth is your greatest competition is indifference and lack of understanding. Investors see interesting investments — every day, every week, every month, for the entire year. Chances are that they will NOT be swept away by the sheer brilliance of your idea. They see brilliant ideas all the time. Investors want EXECUTION, not EXPLORATION.

Your company is being compared to and against several other companies that investors are looking at. Investors ultimately choose the investment that they believe has the best chance of being executed successfully. In addition, this will often be the business that they understand the most. Sounds obvious, I know. However, many growth-stage Founders and Companies that I meet don’t fully grasp how investors really work.